Vantera
Vantera
Vantera
We redesigned Vantera’s ecommerce homepage to feel modern, visual, and built for discovery.
project
overview
We designed Graphicfolio X with a focus on impactful visuals and intuitive navigation for graphic designers. Our planning involved defining grid layouts, image display options, and project case study structures.
We focused on versatile layouts for diverse projects.
Our team planned high-resolution image support.
We included customizable project detail pages.
Easy filtering by design category was key.
project
overview
We designed Graphicfolio X with a focus on impactful visuals and intuitive navigation for graphic designers. Our planning involved defining grid layouts, image display options, and project case study structures.
We focused on versatile layouts for diverse projects.
Our team planned high-resolution image support.
We included customizable project detail pages.
Easy filtering by design category was key.
project
overview
We designed Graphicfolio X with a focus on impactful visuals and intuitive navigation for graphic designers. Our planning involved defining grid layouts, image display options, and project case study structures.
We focused on versatile layouts for diverse projects.
Our team planned high-resolution image support.
We included customizable project detail pages.
Easy filtering by design category was key.
project
challanges
Vantera’s ecommerce catalog is visually driven, but the homepage did not reflect that strength.
Key challenges included:
Creating a modern, premium visual first impression
Showcasing products without overwhelming users
Helping customers discover items beyond standard categories
Adding filtering logic that felt intuitive, not technical
Improving product exploration while keeping the homepage fast and clean
project
challanges
Vantera’s ecommerce catalog is visually driven, but the homepage did not reflect that strength.
Key challenges included:
Creating a modern, premium visual first impression
Showcasing products without overwhelming users
Helping customers discover items beyond standard categories
Adding filtering logic that felt intuitive, not technical
Improving product exploration while keeping the homepage fast and clean
project
challanges
Vantera’s ecommerce catalog is visually driven, but the homepage did not reflect that strength.
Key challenges included:
Creating a modern, premium visual first impression
Showcasing products without overwhelming users
Helping customers discover items beyond standard categories
Adding filtering logic that felt intuitive, not technical
Improving product exploration while keeping the homepage fast and clean
project
execution
We approached the redesign with a strong emphasis on visual storytelling and guided exploration.
The homepage structure was rebuilt around a clear hero section, featured products, and well-defined categories. Product discovery was enhanced through smart color-based filtering, allowing users to narrow choices instantly without friction.
Most importantly, we introduced a “Shop by Look” experience. Instead of forcing users to think in categories, we enabled browsing by complete styles and combinations, making the shopping experience more natural and inspiring.
Execution highlights:
Redesigned hero section focused on clarity and visual impact
Product showcases structured for quick scanning
Clear category sections to support traditional navigation
Smart color filters integrated directly into browsing flows
“Shop by Look” experience to drive inspiration and discovery
project
execution
We approached the redesign with a strong emphasis on visual storytelling and guided exploration.
The homepage structure was rebuilt around a clear hero section, featured products, and well-defined categories. Product discovery was enhanced through smart color-based filtering, allowing users to narrow choices instantly without friction.
Most importantly, we introduced a “Shop by Look” experience. Instead of forcing users to think in categories, we enabled browsing by complete styles and combinations, making the shopping experience more natural and inspiring.
Execution highlights:
Redesigned hero section focused on clarity and visual impact
Product showcases structured for quick scanning
Clear category sections to support traditional navigation
Smart color filters integrated directly into browsing flows
“Shop by Look” experience to drive inspiration and discovery
project
execution
We approached the redesign with a strong emphasis on visual storytelling and guided exploration.
The homepage structure was rebuilt around a clear hero section, featured products, and well-defined categories. Product discovery was enhanced through smart color-based filtering, allowing users to narrow choices instantly without friction.
Most importantly, we introduced a “Shop by Look” experience. Instead of forcing users to think in categories, we enabled browsing by complete styles and combinations, making the shopping experience more natural and inspiring.
Execution highlights:
Redesigned hero section focused on clarity and visual impact
Product showcases structured for quick scanning
Clear category sections to support traditional navigation
Smart color filters integrated directly into browsing flows
“Shop by Look” experience to drive inspiration and discovery
project
outcome
The homepage redesign changed how customers explore Vantera’s store. By shifting the focus from pure category browsing to visual discovery, the new homepage encourages users to engage with products through style, color, and complete looks, creating a more intuitive and inspiring shopping experience.
Modern, visually driven homepage aligned with the Vantera brand
Improved product discovery through structured sections and smart color filters
Shop by Look experience encouraging style-based browsing and deeper engagement
Faster, more intuitive navigation across categories and collections
Responsive, mobile-first layout built for consistent everyday use
project
outcome
The homepage redesign changed how customers explore Vantera’s store. By shifting the focus from pure category browsing to visual discovery, the new homepage encourages users to engage with products through style, color, and complete looks, creating a more intuitive and inspiring shopping experience.
Modern, visually driven homepage aligned with the Vantera brand
Improved product discovery through structured sections and smart color filters
Shop by Look experience encouraging style-based browsing and deeper engagement
Faster, more intuitive navigation across categories and collections
Responsive, mobile-first layout built for consistent everyday use
project
outcome
The homepage redesign changed how customers explore Vantera’s store. By shifting the focus from pure category browsing to visual discovery, the new homepage encourages users to engage with products through style, color, and complete looks, creating a more intuitive and inspiring shopping experience.
Modern, visually driven homepage aligned with the Vantera brand
Improved product discovery through structured sections and smart color filters
Shop by Look experience encouraging style-based browsing and deeper engagement
Faster, more intuitive navigation across categories and collections
Responsive, mobile-first layout built for consistent everyday use
