01 foundation
Pansyer supports clear thinking, good decisions, and well-crafted digital work. From design to structure, everything we do is guided by the belief that simplicity and consistency make things easier to build, use, and scale.
These guidelines exist to protect that clarity. They define how our name, visuals, and overall identity should appear across products, partnerships, and communications.
When applied correctly, they ensure that anything connected to Pansyer feels thoughtful, coherent, and trustworthy.
The way we write, design, and communicate shapes how our work is understood. Through clear language and thoughtful structure, we make complex digital systems easier to navigate and easier to trust.
Our identity is not about standing out loudly, but about being unmistakably clear. Every interaction should feel considered, confident, and effortless to follow.
precise
ambitious
next gen
strategic
you first
tone & voice
our vision: why we exist
To create a future where every business maximizes their potential.
our mission: what we do
Engineer the digital infrastructure that sustains growth.
our promise: how we help
Empower businesses to move forward with accuracy and efficiency
03 logo
The Pansyer logo is the primary visual identifier of our brand and should always appear clear, consistent, and unchanged.
Use the logo exactly as provided, without altering its shape, colors, or proportions. Its simplicity is intentional and works best when given enough space and placed on clean, high-contrast backgrounds.
Consistent use of the logo helps maintain a recognizable and professional presence across all applications.
primary lockup
alternative lockups
clearspace
partnerships
incorrect usage
do not resize
do not rotate
do not outline
do not reverse
do not add gradients
04 colors
Use these colors when creating anything that represents Pansyer.
They’re designed to work together and should be used consistently across digital and print materials. Keeping the palette consistent helps maintain a clear and recognizable look, whether you’re working on a website, presentation, or marketing asset.
primary palette
secondary palette
gradient palette
gradient 1
gradient 2
gradient 3
gradient 4
05 fonts
Pansyer’s typography is designed for clarity, balance, and ease of use across digital and print environments. The type system combines a modern sans serif with a refined serif to create clear hierarchy and readable layouts without visual noise.
Primary Sans Serif (Mona Sans)
Headings are set in Mona Sans Bold. For longer headlines or multi-line titles, Regular or Medium weights can be used to maintain balance and readability.
Mona Sans is also used for all paragraph text. Its clean structure and high legibility make it well suited for both digital interfaces and longer-form content.
Secondary Serif (Hedvig Letters Serif)
It is used as a secondary typeface for emphasis and contrast. The font adds character and editorial weight without overpowering the layout. The serif details introduce a sense of structure and confidence, making it suitable for moments where hierarchy or distinction is needed.
Use Hedvig sparingly and always in combination with Mona Sans.