NicTap
NicTap
NicTap
We validated Nictap’s US market before launch and generated high-intent leads at $1.75 per acquisition.
project
overview
Ahead of their US app launch, Nictap partnered with us to validate demand and build early traction in a highly competitive digital health market.
With no existing users, no historical data, and no brand presence in the US, the challenge was not scale. It was credibility. Nictap needed to attract motivated smokers, communicate trust fast, and prove that users would commit to an app they could not yet download.
Our role was to design a pre-launch acquisition strategy that turned interest into intent and data into direction.
project
overview
Ahead of their US app launch, Nictap partnered with us to validate demand and build early traction in a highly competitive digital health market.
With no existing users, no historical data, and no brand presence in the US, the challenge was not scale. It was credibility. Nictap needed to attract motivated smokers, communicate trust fast, and prove that users would commit to an app they could not yet download.
Our role was to design a pre-launch acquisition strategy that turned interest into intent and data into direction.
project
overview
Ahead of their US app launch, Nictap partnered with us to validate demand and build early traction in a highly competitive digital health market.
With no existing users, no historical data, and no brand presence in the US, the challenge was not scale. It was credibility. Nictap needed to attract motivated smokers, communicate trust fast, and prove that users would commit to an app they could not yet download.
Our role was to design a pre-launch acquisition strategy that turned interest into intent and data into direction.
project
challanges
Breaking into the US health-tech market is difficult even for established brands. For a new mobile app, the barriers are higher.
Nictap needed to:
Reach qualified smokers in the US from zero
Convince users to sign up for early access without a live product
Validate messaging and positioning before launch
Generate data that could guide the go-to-market strategy
This required precision targeting, disciplined creative strategy, and a funnel built specifically for pre-launch behavior.
project
challanges
Breaking into the US health-tech market is difficult even for established brands. For a new mobile app, the barriers are higher.
Nictap needed to:
Reach qualified smokers in the US from zero
Convince users to sign up for early access without a live product
Validate messaging and positioning before launch
Generate data that could guide the go-to-market strategy
This required precision targeting, disciplined creative strategy, and a funnel built specifically for pre-launch behavior.
project
challanges
Breaking into the US health-tech market is difficult even for established brands. For a new mobile app, the barriers are higher.
Nictap needed to:
Reach qualified smokers in the US from zero
Convince users to sign up for early access without a live product
Validate messaging and positioning before launch
Generate data that could guide the go-to-market strategy
This required precision targeting, disciplined creative strategy, and a funnel built specifically for pre-launch behavior.
project
execution
We treated pre-launch as market validation, not hype. We launched Meta lead generation campaigns built specifically for unreleased mobile apps, using low-friction instant forms and conversion-focused landing flows. Audiences targeted health-conscious smokers aged 25 to 55 in the US.
Creative messaging positioned Nictap as a modern, supportive alternative to traditional quit-smoking programs. Multiple value angles were tested, including habit tracking, peer challenges, and progress-based motivation.
Campaigns were optimized continuously based on lead quality and post-launch activation data.
project
execution
We treated pre-launch as market validation, not hype. We launched Meta lead generation campaigns built specifically for unreleased mobile apps, using low-friction instant forms and conversion-focused landing flows. Audiences targeted health-conscious smokers aged 25 to 55 in the US.
Creative messaging positioned Nictap as a modern, supportive alternative to traditional quit-smoking programs. Multiple value angles were tested, including habit tracking, peer challenges, and progress-based motivation.
Campaigns were optimized continuously based on lead quality and post-launch activation data.
project
execution
We treated pre-launch as market validation, not hype. We launched Meta lead generation campaigns built specifically for unreleased mobile apps, using low-friction instant forms and conversion-focused landing flows. Audiences targeted health-conscious smokers aged 25 to 55 in the US.
Creative messaging positioned Nictap as a modern, supportive alternative to traditional quit-smoking programs. Multiple value angles were tested, including habit tracking, peer challenges, and progress-based motivation.
Campaigns were optimized continuously based on lead quality and post-launch activation data.
project
outcome
The campaign delivered strong early traction and clear validation. Within the first month, Nictap generated a high volume of qualified leads at a cost significantly below industry benchmarks. More importantly, a large share of those leads converted into active beta users once the app launched.
Results:
900+ qualified leads generated in the first month
$1.75 average cost per lead across Meta platforms
40% of leads converted into active beta testers post-launch
60% lower cost per lead compared to industry averages
project
outcome
The campaign delivered strong early traction and clear validation. Within the first month, Nictap generated a high volume of qualified leads at a cost significantly below industry benchmarks. More importantly, a large share of those leads converted into active beta users once the app launched.
Results:
900+ qualified leads generated in the first month
$1.75 average cost per lead across Meta platforms
40% of leads converted into active beta testers post-launch
60% lower cost per lead compared to industry averages
project
outcome
The campaign delivered strong early traction and clear validation. Within the first month, Nictap generated a high volume of qualified leads at a cost significantly below industry benchmarks. More importantly, a large share of those leads converted into active beta users once the app launched.
Results:
900+ qualified leads generated in the first month
$1.75 average cost per lead across Meta platforms
40% of leads converted into active beta testers post-launch
60% lower cost per lead compared to industry averages
