paolobotticelli
paolobotticelli
paolobotticelli
How we drove massive volume for a legacy brand with a consistent CPA below €1
project
overview
Paolo Botticelli stands as a titan in the Bulgarian footwear and accessories market.
With thirty years of history, they possess a level of brand equity and household recognition that most companies spend decades trying to build.
Our agency partnered with them to translate this massive offline authority into a ruthless, high-efficiency digital operation. We aimed to take a brand known for its heritage and operate it with the agility and data-focus of a modern direct-to-consumer startup.
The goal was to prove that a legacy giant can dominate the digital auction just as effectively as they dominate the high street.
project
overview
Paolo Botticelli stands as a titan in the Bulgarian footwear and accessories market.
With thirty years of history, they possess a level of brand equity and household recognition that most companies spend decades trying to build.
Our agency partnered with them to translate this massive offline authority into a ruthless, high-efficiency digital operation. We aimed to take a brand known for its heritage and operate it with the agility and data-focus of a modern direct-to-consumer startup.
The goal was to prove that a legacy giant can dominate the digital auction just as effectively as they dominate the high street.
project
overview
Paolo Botticelli stands as a titan in the Bulgarian footwear and accessories market.
With thirty years of history, they possess a level of brand equity and household recognition that most companies spend decades trying to build.
Our agency partnered with them to translate this massive offline authority into a ruthless, high-efficiency digital operation. We aimed to take a brand known for its heritage and operate it with the agility and data-focus of a modern direct-to-consumer startup.
The goal was to prove that a legacy giant can dominate the digital auction just as effectively as they dominate the high street.
project
challanges
Great branding often creates complacency in performance metrics, but we saw an opportunity to tighten the ship.
The primary challenge lay in modernizing the acquisition structure without alienating a loyal customer base. We needed to introduce aggressive performance targets to a brand steeped in tradition. The market demanded volume, but our standards demanded efficiency.
We faced the specific task of scaling daily revenue significantly while driving the Cost Per Acquisition down to levels rarely seen in the European e-commerce space.
project
challanges
Great branding often creates complacency in performance metrics, but we saw an opportunity to tighten the ship.
The primary challenge lay in modernizing the acquisition structure without alienating a loyal customer base. We needed to introduce aggressive performance targets to a brand steeped in tradition. The market demanded volume, but our standards demanded efficiency.
We faced the specific task of scaling daily revenue significantly while driving the Cost Per Acquisition down to levels rarely seen in the European e-commerce space.
project
challanges
Great branding often creates complacency in performance metrics, but we saw an opportunity to tighten the ship.
The primary challenge lay in modernizing the acquisition structure without alienating a loyal customer base. We needed to introduce aggressive performance targets to a brand steeped in tradition. The market demanded volume, but our standards demanded efficiency.
We faced the specific task of scaling daily revenue significantly while driving the Cost Per Acquisition down to levels rarely seen in the European e-commerce space.
project
execution
We implemented a full-funnel strategy that leveraged the brand’s visual strengths against high-intent search behavior.
Meta Ads
We utilized the brand's high-fashion catalog to stop the scroll. Our team ran rigorous creative testing on Facebook and Instagram, identifying exactly which imagery resonated with specific demographics. We segmented the strategy strictly: existing customers saw fresh collections to drive repeat purchases, while broad, algorithmic targeting introduced the brand to new prospects. This kept the audience pool fresh and the engagement high.
Google Ads
While social media built the desire, Google closed the sale. We dominated the search results through a mix of campaigns. By aligning our bidding strategies with the brand's high organic click-through rates, we secured top ad placements at a discount compared to competitors.
project
execution
We implemented a full-funnel strategy that leveraged the brand’s visual strengths against high-intent search behavior.
Meta Ads
We utilized the brand's high-fashion catalog to stop the scroll. Our team ran rigorous creative testing on Facebook and Instagram, identifying exactly which imagery resonated with specific demographics. We segmented the strategy strictly: existing customers saw fresh collections to drive repeat purchases, while broad, algorithmic targeting introduced the brand to new prospects. This kept the audience pool fresh and the engagement high.
Google Ads
While social media built the desire, Google closed the sale. We dominated the search results through a mix of campaigns. By aligning our bidding strategies with the brand's high organic click-through rates, we secured top ad placements at a discount compared to competitors.
project
execution
We implemented a full-funnel strategy that leveraged the brand’s visual strengths against high-intent search behavior.
Meta Ads
We utilized the brand's high-fashion catalog to stop the scroll. Our team ran rigorous creative testing on Facebook and Instagram, identifying exactly which imagery resonated with specific demographics. We segmented the strategy strictly: existing customers saw fresh collections to drive repeat purchases, while broad, algorithmic targeting introduced the brand to new prospects. This kept the audience pool fresh and the engagement high.
Google Ads
While social media built the desire, Google closed the sale. We dominated the search results through a mix of campaigns. By aligning our bidding strategies with the brand's high organic click-through rates, we secured top ad placements at a discount compared to competitors.
project
outcome
We proved that brand heritage acts as a massive multiplier for performance when managed correctly. The results set a new benchmark for efficiency in the region.
We achieved and consistently maintain an average Cost Per Acquisition of below €1. This figure includes full-funnel management, proving that scale does not have to come at the cost of profitability.
project
outcome
We proved that brand heritage acts as a massive multiplier for performance when managed correctly. The results set a new benchmark for efficiency in the region.
We achieved and consistently maintain an average Cost Per Acquisition of below €1. This figure includes full-funnel management, proving that scale does not have to come at the cost of profitability.
project
outcome
We proved that brand heritage acts as a massive multiplier for performance when managed correctly. The results set a new benchmark for efficiency in the region.
We achieved and consistently maintain an average Cost Per Acquisition of below €1. This figure includes full-funnel management, proving that scale does not have to come at the cost of profitability.
