lube by nikolov
lube by nikolov
lube by nikolov
A custom digital showroom for Italian kitchens. Built around the detail.
project
overview
LUBE by Nikolov brings Cucine LUBE’s Italian kitchens to customers in Bulgaria. Its website needed to reflect the same care as the product: room to explore, clear information and attention to every detail.
We designed and developed a custom digital showroom that connects the brand, its kitchen catalogue and its product knowledge in one considered experience. Behind it, a tailored content platform gives the team control over the website as the collection evolves.
project
overview
LUBE by Nikolov brings Cucine LUBE’s Italian kitchens to customers in Bulgaria. Its website needed to reflect the same care as the product: room to explore, clear information and attention to every detail.
We designed and developed a custom digital showroom that connects the brand, its kitchen catalogue and its product knowledge in one considered experience. Behind it, a tailored content platform gives the team control over the website as the collection evolves.
project
overview
LUBE by Nikolov brings Cucine LUBE’s Italian kitchens to customers in Bulgaria. Its website needed to reflect the same care as the product: room to explore, clear information and attention to every detail.
We designed and developed a custom digital showroom that connects the brand, its kitchen catalogue and its product knowledge in one considered experience. Behind it, a tailored content platform gives the team control over the website as the collection evolves.
project
challanges
The website had to support the decision behind it.
Choosing a kitchen means understanding how a space looks, how it works and which details can be made your own. A large image alone cannot explain the materials, finishes, opening systems and compositions behind each model.
The challenge was to make that depth easy to explore while keeping the overall experience calm and coherent. Visitors needed a clear route from inspiration to a specific kitchen and a conversation with the showroom. The team needed to manage all of that content without relying on a developer for routine updates.
project
challanges
The website had to support the decision behind it.
Choosing a kitchen means understanding how a space looks, how it works and which details can be made your own. A large image alone cannot explain the materials, finishes, opening systems and compositions behind each model.
The challenge was to make that depth easy to explore while keeping the overall experience calm and coherent. Visitors needed a clear route from inspiration to a specific kitchen and a conversation with the showroom. The team needed to manage all of that content without relying on a developer for routine updates.
project
challanges
The website had to support the decision behind it.
Choosing a kitchen means understanding how a space looks, how it works and which details can be made your own. A large image alone cannot explain the materials, finishes, opening systems and compositions behind each model.
The challenge was to make that depth easy to explore while keeping the overall experience calm and coherent. Visitors needed a clear route from inspiration to a specific kitchen and a conversation with the showroom. The team needed to manage all of that content without relying on a developer for routine updates.
project
execution
We approached the website as a complete product experience, bringing design, catalogue structure, content and enquiry handling together.
A visual language built around the kitchens.
Product detail that helps people choose.
A website the team can keep moving.
project
execution
We approached the website as a complete product experience, bringing design, catalogue structure, content and enquiry handling together.
A visual language built around the kitchens.
Product detail that helps people choose.
A website the team can keep moving.
project
execution
We approached the website as a complete product experience, bringing design, catalogue structure, content and enquiry handling together.
A visual language built around the kitchens.
Product detail that helps people choose.
A website the team can keep moving.
project
outcome
The finished platform connects how the kitchens are presented with how the business manages them.
LUBE by Nikolov has a cohesive website that brings brand storytelling, product exploration, practical information and enquiries into the same journey. Visitors have a clear path from discovering a model to discussing their own space.
For the team, the catalogue and the wider website live within one manageable content system. New kitchens, updated materials and new editorial pages can be added through the CMS, giving the business a foundation that can develop alongside its collection.
project
outcome
The finished platform connects how the kitchens are presented with how the business manages them.
LUBE by Nikolov has a cohesive website that brings brand storytelling, product exploration, practical information and enquiries into the same journey. Visitors have a clear path from discovering a model to discussing their own space.
For the team, the catalogue and the wider website live within one manageable content system. New kitchens, updated materials and new editorial pages can be added through the CMS, giving the business a foundation that can develop alongside its collection.
project
outcome
The finished platform connects how the kitchens are presented with how the business manages them.
LUBE by Nikolov has a cohesive website that brings brand storytelling, product exploration, practical information and enquiries into the same journey. Visitors have a clear path from discovering a model to discussing their own space.
For the team, the catalogue and the wider website live within one manageable content system. New kitchens, updated materials and new editorial pages can be added through the CMS, giving the business a foundation that can develop alongside its collection.
